Lam Tai Fai College

Ms Joan Beer, Vice President and Director of Design of May Department Stores International Inc, USA visited our school on 4 th November. She had a wonderful sharing session with our Creative Fashion Design students.

May Department Stores is the second largest retail chain in the United States. It ranks eighth among general retailers on Fortune's 「 America's Most Admired Companies」 list in 2004. We were honored by this visit of the vice president, Ms Joan Beer, to share her experiences in fashion design and the fashion business with our students.

In the Lecture Theater, Ms Beer delivered a brief speech on the development of the fashion industry. The focus was on fashion as a business. After the speech, she started directly communicating with our S4 and S5 Creative Fashion Design (CFD) students. The students were really motivated. They asked lots of meaningful questions and also shared their own design experience with Ms Beer.

Herman Cheung, an S4 CFD student remarked: "I learned a lot from Ms Beer's talk and sharing. We discussed how to be a successful designer and how a garment company operates. Ms Beer expressed her views on fashion. The big fashion-related market is China. I will prepare myself to become successful in both design and the fashion business."

Ms Beer also visited our Fashion Center. After examining students' work, she sang their praises. She said 「the level of students' work exceeded those of other high schools. In the United States, only in colleges can we find such facilities and resources.」 Her words were really encouraging. The CFD students were greatly inspired by this event.